Background
Imagining 7 Eleven Brand For India through Brand Star
Client
7 Eleven
Designer
Vasav
Category
Retail Environment Design
YEAR
INDIA 1
Consuming Class
Those who are able to afford
domestic help.
INDIA 2
Serving Class
The backbone of Indian society, the serving class provides products and services to India 1
INDIA 3
Struggling Class
Those struggling to get 2
square meals a day.
Target Locations
New age urban India offers a huge opportunity to create a difference through convenience retail
Office Hubs
Central Business Districts
Corporate Parks
IT hubs
Transit Spots
Metro Stations
Petrol stations
Hospitals Malls
Neighborhoods
Dense neighborhoods Markets
near condominium clusters
KINDLING AN APPETITE FOR OPTIMISM
Approach
Visual Languagae Moodboard
GOOD FOOD GOOD DAY
Pitstop, Rejuvenation, Refuel, Reward, On the go.
Style Board
Colors
