Background
Imagining 7 Eleven Brand For India through Brand Star
Client
7 Eleven
Designer
Vasav
Category
Retail Environment Design
YEAR
2021
INDIA 1
Consuming Class
Those who are able to afford
domestic help.
INDIA 2
Serving Class
The backbone of Indian society, the serving class provides products and services to India 1
INDIA 3
Struggling Class
Those struggling to get 2
square meals a day.
Target Locations
New age urban India offers a huge opportunity to create a difference through convenience retail
Office Hubs
Central Business Districts
Corporate Parks
IT hubs
Transit Spots
Metro Stations
Petrol stations
Hospitals Malls
Neighborhoods
Dense neighborhoods Markets
near condominium clusters
KINDLING AN APPETITE FOR OPTIMISM
Approach
Visual Languagae Moodboard
GOOD FOOD GOOD DAY
Pitstop, Rejuvenation, Refuel, Reward, On the go.
Style Board
Colors
Design Concepts for Facade
Highlighting the formula of convenience: REFRESH REFILL & READY
A 7-Eleven store as a single stop in the consumer's everyday life, with ready-to-eat food, grocery pickups, and personal care needs.
Representing 7-Eleven as a space of abundance through the ROUND THE CLOCK story.
Highlighting a range of products across categories in a visually appealing manner.
Design Explorations
Design concepts for Brand Wall
Mumbai Culture & Lifestyle Story
Representation of ‘Mumbai Culture’ through a blend of Local Food, Music, Landmarks, etc.
Mumbai Culture & Lifestyle Story
A Wallpaper of elements that capture a Mumbai life on the go.
