7 ELEVEN
Retail Environment Graphic Design

7 ELEVEN
Retail Environment Graphic Design

Background

Imagining 7 Eleven Brand For India through Brand Star

Client

7 Eleven

Designer

Vasav

Category

Retail Environment Design

YEAR

2021

2021

Consumer Ecosystem

Consumer Ecosystem

Consumer Ecosystem

Target Customer

Target Customer

INDIA 1

Consuming Class

Those who are able to afford

domestic help.

INDIA 2

Serving Class

The backbone of Indian society, the serving class provides products and services to India 1

INDIA 3

Struggling Class

Those struggling to get 2

square meals a day.

Target Locations

New age urban India offers a huge opportunity to create a difference through convenience retail

Office Hubs

  • Central Business Districts

  • Corporate Parks

  • IT hubs

Transit Spots

  • Metro Stations

  • Petrol stations

  • Hospitals Malls

Neighborhoods

Dense neighborhoods Markets

near condominium clusters

KINDLING AN APPETITE FOR OPTIMISM

ON THE GO AND ROUND THE CLOCK

ON THE GO AND ROUND THE CLOCK

Approach

Visual Languagae Moodboard

GOOD FOOD GOOD DAY

Pitstop, Rejuvenation, Refuel, Reward, On the go.

Style Board

Colors

Design Concepts for Facade

Highlighting the formula of convenience: REFRESH REFILL & READY

A 7-Eleven store as a single stop in the consumer's everyday life, with ready-to-eat food, grocery pickups, and personal care needs.

Representing 7-Eleven as a space of abundance through the ROUND THE CLOCK story.

Highlighting a range of products across categories in a visually appealing manner.

Design Explorations

Design concepts for Brand Wall

Mumbai Culture & Lifestyle Story

Representation of ‘Mumbai Culture’ through a blend of Local Food, Music, Landmarks, etc.

Mumbai Culture & Lifestyle Story

A Wallpaper of elements that capture a Mumbai life on the go.

©2025 VASAV

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©2025 VASAV

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