WESMARC
Branding & Visual Language
WESMARC
Branding & Visual Language
Doors divide and connect worlds. They are quiet in their presence, and yet speak volumes about the place it secures.
They give you a sense of safety when you enter and a sense of reassurance when you leave. They offer a glimpse of life as it could be, and also of how far a journey it’s been.
Doors are the quiet chronicles of life, and every time you step through a door, you pick up a story where you left off.
So, we believe that every time you open a door, you
OPEN.
TOMORROW.
Doors divide and connect worlds. They are quiet in their presence, and yet speak volumes about the place it secures.
They give you a sense of safety when you enter and a sense of reassurance when you leave. They offer a glimpse of life as it could be, and also of how far a journey it’s been.
Doors are the quiet chronicles of life, and every time you step through a door, you pick up a story where you left off.
So, we believe that every time you open a door, you
OPEN.
TOMORROW.
Doors divide and connect worlds. They are quiet in their presence, and yet speak volumes about the place it secures.
They give you a sense of safety when you enter and a sense of reassurance when you leave. They offer a glimpse of life as it could be, and also of how far a journey it’s been.
Doors are the quiet chronicles of life, and every time you step through a door, you pick up a story where you left off.
So, we believe that every time you open a door, you
OPEN.
TOMORROW.
Doors divide and connect worlds. They are quiet in their presence, and yet speak volumes about the place it secures.
They give you a sense of safety when you enter and a sense of reassurance when you leave. They offer a glimpse of life as it could be, and also of how far a journey it’s been.
Doors are the quiet chronicles of life, and every time you step through a door, you pick up a story where you left off.
So, we believe that every time you open a door, you
OPEN.
TOMORROW.
CLIENT
CLIENT
WESMARC
WESMARC
DESIGNER
DESIGNER
Vasav
Vasav
Category
Category
Branding & Visual Language
Branding & Visual Language
YEAR
YEAR
2020
2020
2020
2020
POSITIONING
POSITIONING
POSITIONING
Competition Study
Through extensive secondary research of the immediate competition and the extended category, we noticed a large gap in the existing Indian market.
Competition Study
Through extensive secondary research of the immediate competition and the extended category, we noticed a large gap in the existing Indian market.
CONSUMER ECOSYSTEM
CONSUMER ECOSYSTEM
CONSUMER ECOSYSTEM
For Influencers & Consumers
Quality is hygiene.
Go beyond the basic functionalities.
BRAND PROPOSITION
BRAND PROPOSITION
BRAND PROPOSITION
CONSUMER
Understand the Indian consumer:
We understand the Indian consumer's unarticulated and unaware needs.
Transparent
We are a transparent company and we build our relationships on trust.
Experts
We are experts at what we do and apply a sense of mastery to our process
CONSUMER
Understand the Indian consumer:
We understand the Indian consumer's unarticulated and unaware needs.
Transparent
We are a transparent company and we build our relationships on trust.
Experts
We are experts at what we do and apply a sense of mastery to our process
PRODUCT
Cutting edge
We employ cutting edge technology in manufacturing and our products are certainly ahead of the curve.
Design Quotient
We focus extensively on our designs and give our customers a variety of choices with close attention to detail.
Quality
The one thing we never compromise on is our quality. Performance and durability are top concerns
PRODUCT
Cutting edge
We employ cutting edge technology in manufacturing and our products are certainly ahead of the curve.
Design Quotient
We focus extensively on our designs and give our customers a variety of choices with close attention to detail.
Quality
The one thing we never compromise on is our quality. Performance and durability are top concerns
CATEGORY
Friction-less Journey
We ensure that the job of setting up a door has never been easier.
Team Player
We are your team player and ensure that we will always have your back.
Capability Builder
We are constantly striving to build the right ecosystem to foster the growth of ready-made quality doors.
CATEGORY
Friction-less Journey
We ensure that the job of setting up a door has never been easier.
Team Player
We are your team player and ensure that we will always have your back.
Capability Builder
We are constantly striving to build the right ecosystem to foster the growth of ready-made quality doors.
ARCHETYPE
ARCHETYPE
ARCHETYPE
WESMARC = RULER
Core Desire: control
Goal: create a prosperous, successful family, company, or community
Fear: chaos, being overthrown
Strategy: exert leadership
Gift: responsibility, leadership
Trap: being bossy, authoritarian
WESMARC = RULER
Core Desire: control
Goal: create a prosperous, successful family, company, or community
Fear: chaos, being overthrown
Strategy: exert leadership
Gift: responsibility, leadership
Trap: being bossy, authoritarian
TONE INSPIRATION
TONE INSPIRATION
TONE INSPIRATION
ASPIRATION & STATURE
ASPIRATION & STATURE
NAMING
Etymology: Comes from the English word ‘Benchmark’ and the acronym WEST (Wood, Engineered, Steel, Technology)
Meaning: Benchmark
Association: Signature Style, Standard
Sound: An established company with a proven quality standard. Also feels like a certification or standards association
Look: Bold angular letters give an authoritative look
Logo MORPHOLOGY
Logo MORPHOLOGY
Logo MORPHOLOGY
Logo Form
WESMARC form is inspired by larger than life scale of Indian monuments.
The form is a combination of the first letter ’W’ & doors in perspective. It signifies endless possibility, & movement towards infinity.
WESMARC form is inspired by larger than life scale of Indian monuments.
The form is a combination of the first letter ’W’ & doors in perspective. It signifies endless possibility, & movement towards infinity.
LOGO
LOGO
LOGO
LOGO USECASE
LOGO USECASE
Reverse Greyscale Logo
Greyscale Logo
Reverse Greyscale Banner Logo
Greyscale Banner logo
Red Banner Logo
Full Color Logo
Silver Logo (used only as product sticker.)
Grey Banner Logo
Colors and Type
Primary palette
Red, Grey
Secondary Palette
Blue, Green
Print Font
DIN PRO
Digital Font
Roboto
BUSINESS SET
LOOKBOOK
Website
More Works More Works
More Works More Works
DUCON OUTDOOR LIVING
Motion Design
2024
2024
DUCON OUTDOOR LIVING
Motion Design
2024
2024
DUCON OUTDOOR LIVING
Motion Design
2024
2024
DUCON OUTDOOR LIVING
Motion Design
2024
2024
FERRARI HERITAGE CONCEPT
AUTOMOBILE CONCEPT
2024
2024
FERRARI HERITAGE CONCEPT
AUTOMOBILE CONCEPT
2024
2024
FERRARI HERITAGE CONCEPT
AUTOMOBILE CONCEPT
2024
2024
FERRARI HERITAGE CONCEPT
AUTOMOBILE CONCEPT
2024
2024
©2025 VASAV
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©2025 VASAV
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©2025 VASAV
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©2025 VASAV
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