WESMARC

Branding & Visual Language

WESMARC

Branding & Visual Language

Doors divide and connect worlds. They are quiet in their presence, and yet speak volumes about the place it secures.

They give you a sense of safety when you enter and a sense of reassurance when you leave. They offer a glimpse of life as it could be, and also of how far a journey it’s been.

Doors are the quiet chronicles of life, and every time you step through a door, you pick up a story where you left off.

So, we believe that every time you open a door, you


OPEN.

TOMORROW.

Doors divide and connect worlds. They are quiet in their presence, and yet speak volumes about the place it secures.

They give you a sense of safety when you enter and a sense of reassurance when you leave. They offer a glimpse of life as it could be, and also of how far a journey it’s been.

Doors are the quiet chronicles of life, and every time you step through a door, you pick up a story where you left off.

So, we believe that every time you open a door, you


OPEN.

TOMORROW.

Doors divide and connect worlds. They are quiet in their presence, and yet speak volumes about the place it secures.

They give you a sense of safety when you enter and a sense of reassurance when you leave. They offer a glimpse of life as it could be, and also of how far a journey it’s been.

Doors are the quiet chronicles of life, and every time you step through a door, you pick up a story where you left off.

So, we believe that every time you open a door, you


OPEN.

TOMORROW.

Doors divide and connect worlds. They are quiet in their presence, and yet speak volumes about the place it secures.

They give you a sense of safety when you enter and a sense of reassurance when you leave. They offer a glimpse of life as it could be, and also of how far a journey it’s been.

Doors are the quiet chronicles of life, and every time you step through a door, you pick up a story where you left off.

So, we believe that every time you open a door, you


OPEN.

TOMORROW.

CLIENT

CLIENT

WESMARC

WESMARC

DESIGNER

DESIGNER

Vasav

Vasav

Category

Category

Branding & Visual Language

Branding & Visual Language

YEAR

YEAR

2020

2020

2020

2020

POSITIONING

POSITIONING

POSITIONING

Competition Study

​Through extensive secondary research of the immediate competition and the extended category, we noticed a large gap in the existing Indian market.

Competition Study

​Through extensive secondary research of the immediate competition and the extended category, we noticed a large gap in the existing Indian market.

CONSUMER ECOSYSTEM

CONSUMER ECOSYSTEM

CONSUMER ECOSYSTEM

For Influencers & Consumers

Quality is hygiene.

Go beyond the basic functionalities.

BRAND PROPOSITION

BRAND PROPOSITION

BRAND PROPOSITION

CONSUMER​

Understand the Indian consumer:

We understand the Indian consumer's unarticulated and unaware needs.

Transparent

We are a transparent company and we build our relationships on trust.

Experts

We are experts at what we do and apply a sense of mastery to our process

CONSUMER​

Understand the Indian consumer:

We understand the Indian consumer's unarticulated and unaware needs.

Transparent

We are a transparent company and we build our relationships on trust.

Experts

We are experts at what we do and apply a sense of mastery to our process

PRODUCT

Cutting edge

We employ cutting edge technology in manufacturing and our products are certainly ahead of the curve.

Design Quotient

We focus extensively on our designs and give our customers a variety of choices with close attention to detail.

Quality

The one thing we never compromise on is our quality. Performance and durability are top concerns



PRODUCT

Cutting edge

We employ cutting edge technology in manufacturing and our products are certainly ahead of the curve.

Design Quotient

We focus extensively on our designs and give our customers a variety of choices with close attention to detail.

Quality

The one thing we never compromise on is our quality. Performance and durability are top concerns


CATEGORY​

Friction-less Journey

We ensure that the job of setting up a door has never been easier.


Team Player

We are your team player and ensure that we will always have your back.

Capability Builder

We are constantly striving to build the right ecosystem to foster the growth of ready-made quality doors.

CATEGORY​

Friction-less Journey

We ensure that the job of setting up a door has never been easier.


Team Player

We are your team player and ensure that we will always have your back.

Capability Builder

We are constantly striving to build the right ecosystem to foster the growth of ready-made quality doors.

ARCHETYPE

ARCHETYPE

ARCHETYPE

WESMARC =  RULER

Core Desire: control


Goal: create a prosperous, successful family, company, or community


Fear: chaos, being overthrown


Strategy: exert leadership


Gift: responsibility, leadership


Trap: being bossy, authoritarian

WESMARC =  RULER

Core Desire: control


Goal: create a prosperous, successful family, company, or community


Fear: chaos, being overthrown


Strategy: exert leadership


Gift: responsibility, leadership


Trap: being bossy, authoritarian

TONE INSPIRATION

TONE INSPIRATION

TONE INSPIRATION

ASPIRATION & STATURE

ASPIRATION & STATURE

NAMING

Etymology: Comes from the English word ‘Benchmark’ and the acronym WEST (Wood, Engineered, Steel, Technology)

Meaning: Benchmark


Association: Signature Style, Standard


Sound: An established company with a proven quality standard. Also feels like a certification or standards association


Look: Bold angular letters give an authoritative look

Logo MORPHOLOGY

Logo MORPHOLOGY

Logo MORPHOLOGY

Logo Form

WESMARC form is inspired by larger than life scale of Indian monuments.


The form is a combination of the first letter ’W’ & doors in perspective. It signifies endless possibility, & movement towards infinity.

WESMARC form is inspired by larger than life scale of Indian monuments.


The form is a combination of the first letter ’W’ & doors in perspective. It signifies endless possibility, & movement towards infinity.

LOGO

LOGO

LOGO

LOGO USECASE

LOGO USECASE

  • Reverse Greyscale Logo

  • Greyscale Logo

  • Reverse Greyscale Banner Logo

  • Greyscale Banner logo

  • Red Banner Logo

  • Full Color Logo

  • Silver Logo (used only as product sticker.)

  • Grey Banner Logo

Colors and Type

Primary palette

Red, Grey

Secondary Palette

Blue, Green

Print Font

DIN PRO

Digital Font

Roboto

BUSINESS SET

LOOKBOOK

Website

©2025 VASAV

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©2025 VASAV

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©2025 VASAV

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©2025 VASAV

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